New Work: Aviva Motors

New Work: Aviva Motors

BuzzFeed have just published a huge body of work that I am extremely proud to have worked on for Aviva. We worked together to bring attention to Aviva’s Road Safety Week and Brake Pledge to make more safer drivers on the road. We’ve created several posts including collating real stories from people who have witnessed car crashes, and the first responders who have to try save people’s lives affected by them.

Posts of note:

One of the biggest causes of crashes is speeding, so I created 3 speed reaction games on Snapchat where the user is prompted to take a screenshot when a certain thing happens on screen. The games look easy at first glance, but when the user finds it difficult to screenshot when they have to, they realise that their reaction speed isn’t as great as they first thought and to think twice about speeding when driving.