New Work: People Reveal Their Fun Side

New Work: People Reveal Their Fun Side

2 blog posts in 2 days – you’ve probably guessed that I have been pretty damn busy! Well I have, with my Classic Love Stories, As Told By Cereal going live yesterday, and now, this huge project for Captain Morgan: 10 People Reveal Their Fun Side.

Working with photographer Travis Hodges over several months, I art directed and project managed this technically very difficult shoot, taking people with normal day-to-day jobs and showing them in their second lives, doing what they love to do. Incorporating BuzzFeed’s ‘slider’ format, we have been able to simply juxtapose between the models’ normal and fun sides, tying in nicely with Captain Morgan’s message.