Brief: Bring attention to Aviva Motors’ Road Safety Week and Brake Pledge to encourage safer driving on the road.
Solution: One of the biggest causes of crashes is speeding, but most people believe that they are safe drivers and in control. I directed the creative team to produce hard-hitting, cross-platform content that would make drivers think twice about speeding from 3 different perspectives:
– Article: 8 People On What It’s Like To Witness A Road Crash
– Article: 5 Stories From Emergency Service Workers That Will Break Your Heart.
– Snapchat Interactive Games: Using the screenshot function so player’s can test their reaction speeds.
ClientAviva MotorsRoleCreative Direction, Illustration, AnimationYear2017Credit(s)Ben Armson (photography), Ayesha Mittal (copy)Linkbuzzfeed.combuzzfeed.comAward(s)Digiday Awards 2018: Best Use of Native Advertising (shortlisted)
