Brief: Showcase the versatility of Diageo’s portfolio of brands and drive purchase intent for millennials.
Solution: Tasty UK has taught a generation how to cook, with its easy-to-follow, straightforward, relatable recipe videos. I directed the Tasty UK team of producers to create 12 recipe videos using Diageo brands – Captain Morgan, Gordon’s, Haig Club, Bulleit, and Ketel One Vodka – during the year-long, always on campaign and keeping in compliance with the Diageo Marketing Code for responsible drinking.
ClientDiageoRoleCreative DirectorYear2019Credit(s)Jordan Ballantine (video producer), Evelyn Liu (video producer), Chloe Morgan (food specialist), Amy Harriot-Gregory (food specialist), Tristan Fisher (video producer), Jeff Thurm (operations)PressMost Viewed Sponsored Video of Halloween 2018 tubularinsights.com
