Brief: Show how great the Google Pixel 2 camera and the built-in editing software is, to drive awareness, hype, and purchase intent for millennials.
Solution: The targeted millennial demographics’ main use for their phone camera is to take selfies, which are the modern day forms of portraiture. To show that they too could create selfies that are works of art, I directed and photographed interpretations of famous portraits throughout history, using the Google Pixel 2, it’s in-built software, and items normally found around the house.
