Orange is the New Black season 5 was fast coming up, and Netflix collaborated with myself and BuzzFeed to create some 8-bit extravaganza that would not only recap on the previous seasons, but to push the theme of female empowerment and solidarity that is at the forefront of S5. And as a huge OITNB fan, this was a dream!
This was a huge Snapchat takeover, with the full 8-bit animation reel living on the Snapchat platform and other Snapchat assets swiping through to a BuzzFeed post version and a quiz. This is one of my favourite BuzzFeed projects to date!
ClientNetflixRoleAnimation, Art DirectionYear2017Credit(s)Ayesha Mittal (copy), Ashton Morris (music)Linkwww.buzzfeed.com