In keeping with Captain Morgan’s campaign tagline of ‘Go full Captain’, I aimed to showcase a selection of people who have normal day-to-day jobs and juxtapose that with their extraordinary second lives, via the use of portraiture photography and BuzzFeed’s interactive slider function.
The BuzzFeed post shows interviews with 10 very different people, ranging from a 57 year old bar manager who is also a 3rd dan black belt in karate, to a full-time mum who dresses up as a superhero and patrols High Wycombe looking out for trouble.
ClientCaptain MorganRoleArt DirectionYear2016Credit(s)Travis Hodges (photography)Linkwww.buzzfeed.com