WeRSM Interview: 12 Questions With Antonia Heslop

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This week, we met with Antonia Heslop, the Senior Creative Designer at Buzzfeed UK here in London.

Hello Antonia!

As the Senior Creative Designer of BuzzFeed UK, I work with clients to create branded content on the BuzzFeed platform – most will know this as native advertising. I create bespoke illustrations, animations, photography, and more, to engage audiences and bring a brand’s post to life.

Specialising in 8-bit animation, I was headhunted by BuzzFeed when my ‘Game Of Thrones 14 Most Brutal Deaths, As 8-Bit GIFs’ post went viral. I love to use movies, comics and video games as my inspiration, all with the goal of making content viral.

About Social Media in General

1. Which is your personal favorite social media platform?

I am a Facebook girl. Life gets so busy with work and I find it difficult to keep in touch with friends and family as much as I’d like. Facebook makes it easier to stay in contact, which is what I mainly use it for, especially as everyone moves to different places and have busy lives of their own. It’s great being able to see what is happening in the lives of people who I am not necessarily in contact with now, but still care about.

2. Which social platform is used most by BuzzFeed UK?

That all depends on what the KPIs of the brand is and what they want to achieve. So, there’s really no point to say it’s Twitter, or Instagram because different types of platforms lend really well to different types of content. We pay a lot of attention to what kind of content performs best on which platform, for example, relatable content tends to do very well on Facebook, whereas knowledge or hard news tends to work better on Twitter.

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