About

Hi, I’m Antonia.

Social-first Creative Director. Gaming content creator. Mass idea generator.

My career started in online virality – first by creating a game that mashed up Super Mario with the London Underground and later with 14 Most Brutal Deaths in Game of Thrones as 8bit GIFs which went globally viral – and I haven’t stopped since.

I’ve spent 15 years making things people actually want to watch, share and talk about, currently as Head of Always-On Creative at Ogilvy UK and previously Head of Branded Content at BuzzFeed UK and Creative Director at Evil Geniuses.

I bring a one-two punch combo of:

✖️ 15 years of social creative experience

From advertising to branded content, I’ve led work for global giants including LEGO, Google, Disney, Samsung and Nike – blending big ideas and brand messaging with the nuance of social.

✖️ First-hand creator experience

As @8bit_Bonello, I’ve built a 280K-strong gaming community and clocked up 145M+ views across TikTok, Instagram and YouTube, working with PlayStation, SEGA, Ubisoft, Bethesda, NVIDIA and more. I’m not just talking about social from the brand side – I’m in it every day, making content and learning first-hand what makes audiences stop, watch and share. I bring that experience to every client brief.

I’m driven by creativity that blends art, data and emotion, creating work that sparks joy, connection and conversation. That passion for creative innovation has led me to the TEDx stage, where I spoke about innovation within creativity in the industry and being listed in Forbes Under 30 for Media & Marketing.