About

Proudly listed in Forbes 30 Under 30 for Media & Marketing, I am a passionate, innovative and hands-on multi-disciplinary Creative Director across BuzzFeed UK’s editorial content, in-house marketing, and branded advertising. I thrive off of challenge and continuously strive to set a benchmark of excellence for myself, my teams and brands by combining art, data, and science. This has led me to speak on the TEDx stage about innovation within the creative industry

Having led BuzzFeed’s media brands Proper Tasty and Bring Me! in the UK, the in-house art department, and now Content Innovation, I am a proven leader with vast knowledge across many functions who can adapt to succeed at any challenge thrown my way.

Using my deep understanding of social platforms and millennial/gen z audiences, I have worked with countless AAA brands to create engaging content campaigns on BuzzFeed’s platforms, including Google, Nike, Netflix, Sky, Amazon, Diageo, and Nestlé. I’ve also created first-to-market Snapchat games for Aviva, directed promotional videos for Disneyland Paris and even trained as a stuntwoman for Churchill Insurance.

Specialising in retro 8-bit animation, I have reimagined Queer Eye, Orange Is The New Black, Game Of Thrones, Friends, and even social distancing as pixel art games. I most recently created a playable interactive RuPaul’s Drag Race UK dance game for Instagram Stories.

As well as being listed in Forbes 30 Under 30, I’ve been named in:
– Media Week 30 Under 30 2018
– The Drum’s 50 Under 30
– Design Week Awards Rising Star 2016 (shortlisted)

My work at BuzzFeed was shortlisted for The Drum Content Awards for Best Branded Content Campaign 2017 and I have also taken the stage to speak at numerous creative conferences such as AdWeek, Social Media Week, and SCALE.

Oh, I’m also a black belt in karate and love Batman.