![Antonia Bonello](https://i0.wp.com/antoniabonello.com/wp-content/uploads/2022/01/cropped-Logo-Still-corner-site-SMALL-1.png?fit=248%2C83&ssl=1)
Brief: LEGO wanted to raise awareness and purchase intent of the new LEGO Luigi additions to their LEGO Super Mario Adventures sets, as well as their new co-operative play.
Solution: I produced and directed a two-pronged Instagram campaign showcasing the multiplayer mode and leaning into nostalgia to get the whole family excited to play.
ClientLEGO x NintendoRoleCreative Director, Video Director, AnimatorYear2021