Brief: LEGO wanted to raise awareness and purchase intent of the new LEGO Luigi additions to their LEGO Super Mario Adventures sets, as well as their new co-operative play.
Solution: I produced and directed a two-pronged Instagram campaign showcasing the multiplayer mode and leaning into nostalgia to get the whole family excited to play.
ClientLEGO x NintendoRoleCreative Director, Video Director, AnimatorYear2021
