The Future of Media panel: The future of gaming

I am back again tomorrow talking about gaming! This time I am taking part in Mediatel’s The Future of Media event, where I was be speaking on the panel for ‘Media Leaders question time: The future of gaming’. Here’s some more details:

The gaming industry is exploding. For years it has been seen as a difficult market for advertisers, with returns that are both unpredictable, and immeasurable. Combined with consistent gendered marketing, stereotyping gamers as only white kids with acne, and the gaming industry simply didn’t seem to be easy to crack. But with users bursting up to over 2.5 billion and market value due to reach $180 billion by 2021, advertisers now simply cannot ignore the opportunities. In this panel featuring questions from Tom Goodwin, Michelle Whelan, Dino Myers-Lamptey and Ellie Edwards-Scott, you will find out: How can brands advertise effectively? What factors determine success? And how can advertisers cut through?

Get your tickets here!